Partner ProgramDiscover The Benefits Of Our Partner Network and Partner Portal

Why Work Together?

Digital transformation is driving new needs for network automation and security. Together, we can grow and succeed by becoming a key stakeholder of digital transformation with our clients. We strive to learn about our customers’ preferences, anticipate their needs and create better experiences to increase customer satisfaction, and overall sales.

EfficientIP SmartPartner Program

EfficientIP has developed a strong global channel program called SmartPartner.  This simple program ensures that together we are able to deliver a reliable DDI solution to our customers by relying on a flexible structure, delivered with a collaborative approach.  We understand that you have many technology options, and it is with that understanding that we developed SmartPartner, which allows you to quickly deliver solutions to your customers while rewarding you as a trusted partner

The SmartPartner Program life cycle enables consistent regular communication with our partners. This ensures constant alignment at all levels (Sales – Marketing – Finance – Delivery – Support) within the Partner and EfficientIP organizations.

Tiers Definition

We have defined 2 majors families of partners each with subcategories:

  • Global Service Providers
    • GSI/ Telco
    • Managed Service Partner (MSPs and MSSPs)
  •  Value Added Resellers (VARs)
    • Smart Partner – Business level
    • Smart Partner – Professional level
    • Smart Partner – Expert level

EfficientIP’s SmartPartner Program puts partners on a fast track to success with leading DDI & DNS Security offerings, ensuring that partners can deliver quality services around implementation and support.

Onboarding Process

The onboarding process is the most important activity for both the partners and for EfficientIP. It ensures that all have the right confidence and technical know-how before providing the right solution to the customers. EfficientIP has developed a thorough partner onboarding process centered around qualification by both parties, and onboarding via enablement.

Also included in the EfficientIP SmartPartner Program is a specialized Welcome Pack to guide the onboarding process for new partners for strategic sales and delivery engagement. The Welcome Pack provides comprehensive and dedicated support to ensure full confidence in offering the EfficientIP solution to customers, including complementary delivery team support on the first three deployments, demo or NFR licenses, and access to EfficientIP’s internal Marketing and BDR resources.


Benefits of the SmartPartner Program

At EfficientIP, we believe we have 3 responsibilities to our channel partners. First, that we deliver cutting edge products and solutions that simplify and secure the networks of our customers. Second, that we provide training that enables our partners to represent our solutions effectively. And last, that we communicate openly and consistently to support and grow our ongoing relationship.

Sales Support and Incentives

  • Tier pricing structure
  • Net new customer deal registration
  • Participation in incentive programs
  • Not for resale (NFR) licenses
  • NFR appliances
  • Channel Account Manager Support


  • Priority allocation of sales leads
  • Invitation to partner conferences and events
  • Access to marketing development funds (MDF)
  • Access to Partner Portal
  • Access to sales enablement materials

Technical and Sales Training

  • Complimentary online sales training
  • Curricula data sheets to outline comprehensive training plans
  • Sales and technical webinars featuring product solutions
  • Access to technical training